#AI
8 posts
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Building a HE marketing analytics dashboard in a week with Claude
The analytics setup was there. The time, skills, and budget weren’t. What happens when you build it anyway.
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What football managers can teach us about AI and the developers who won’t adapt
Every generation of managers who dismissed the last wave got left behind. The same thing is happening right now with AI — and the developers who won’t adapt are already losing ground.
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AI, accountability and harm: what a landmark tech verdict means for parents
A US court ruling shows that AI companies can be held responsible for what their products do to real people. What that verdict means for design, testing, and accountability.
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FAQs: from content design sin to AI citation strategy
“FAQs were a content design red flag for a decade. AI search has changed the job — and the format we dismissed as lazy might now be your easiest route to getting cited and trusted.”
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Why your content isn’t showing up in AI search (and how to fix it)
The shift from clicks to citations is already here — and the data is stark
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When safety becomes a loophole
What Malcolm Gladwell got me thinking about with self-driving cars, street football, and unintended consequences
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AI, Beer-Chugging Aliens, and a $2K NBA Ad
What a chaotic AI-generated TV commercial tells us about where content creation is heading
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Building for the visitors who’ll never visit
How AI is quietly rewriting the rules of search — and why that changes everything about how we build websites