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#LocalGov
3 posts
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An enquiry has three costs. We only measure one.
Local government built a common way of benchmarking the cost of contact fifteen years ago, and even tried to measure avoidable contact. Higher education prices cost per lead and cost per application, but I have not found the student recruitment equivalent for what it costs to answer one.
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Nobody is coming for your pint
Westminster council never planned to ban standing in pubs. How a routine licensing review became a national fun-police story, what the council's response got right — and where it handed its critics a second headline.
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Meta’s ad changes: what local government comms teams should actually be thinking about
Meta’s consent-or-pay shift looks like a platform update. It’s actually a fundamental change in how public sector comms can operate on social — and most teams aren’t ready for what it means.