<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Niall Walsh</title><description>Essays and notes on craft, technology, and what it means to make things.</description><link>https://manualmode.xyz/</link><language>en-gb</language><item><title>Building a HE marketing analytics dashboard in a week with Claude</title><link>https://manualmode.xyz/blog/building-a-he-marketing-analytics-dashboard-in-a-week-with-claude/</link><guid isPermaLink="true">https://manualmode.xyz/blog/building-a-he-marketing-analytics-dashboard-in-a-week-with-claude/</guid><description>The analytics setup was there. The time, skills, and budget weren’t. What happens when you build it anyway.</description><pubDate>Sat, 11 Apr 2026 00:00:00 GMT</pubDate></item><item><title>What football managers can teach us about AI and the developers who won’t adapt</title><link>https://manualmode.xyz/blog/what-football-managers-can-teach-us-about-ai-and-the-developers-who-wont-adapt/</link><guid isPermaLink="true">https://manualmode.xyz/blog/what-football-managers-can-teach-us-about-ai-and-the-developers-who-wont-adapt/</guid><description>Every generation of managers who dismissed the last wave got left behind. The same thing is happening right now with AI — and the developers who won’t adapt are already losing ground.</description><pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate></item><item><title>AI, accountability and harm: what a landmark tech verdict means for parents</title><link>https://manualmode.xyz/blog/ai-accountability-and-harm-what-a-landmark-tech-verdict-means-for-parents/</link><guid isPermaLink="true">https://manualmode.xyz/blog/ai-accountability-and-harm-what-a-landmark-tech-verdict-means-for-parents/</guid><description>A US court ruling shows that AI companies can be held responsible for what their products do to real people. What that verdict means for design, testing, and accountability.</description><pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Nobody lets the moment land</title><link>https://manualmode.xyz/blog/nobody-lets-the-moment-land/</link><guid isPermaLink="true">https://manualmode.xyz/blog/nobody-lets-the-moment-land/</guid><description>The moment passes quicker than the work that got you there.</description><pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Half term, Netflix, and the marketing lesson I did not expect</title><link>https://manualmode.xyz/blog/half-term-netflix-and-the-marketing-lesson-i-did-not-expect/</link><guid isPermaLink="true">https://manualmode.xyz/blog/half-term-netflix-and-the-marketing-lesson-i-did-not-expect/</guid><description>“A teenage question during a Netflix binge became the clearest explanation of value I’ve heard in years. Why ‘I’ll do it myself’ almost always costs more than you think.”</description><pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Meta’s ad changes: what local government comms teams should actually be thinking about</title><link>https://manualmode.xyz/blog/metas-ad-changes-what-local-government-comms-teams-should-actually-be-thinking-a/</link><guid isPermaLink="true">https://manualmode.xyz/blog/metas-ad-changes-what-local-government-comms-teams-should-actually-be-thinking-a/</guid><description>Meta’s consent-or-pay shift looks like a platform update. It’s actually a fundamental change in how public sector comms can operate on social — and most teams aren’t ready for what it means.</description><pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate></item><item><title>The stories that land always come from somewhere real</title><link>https://manualmode.xyz/blog/the-stories-that-land-always-come-from-somewhere-real/</link><guid isPermaLink="true">https://manualmode.xyz/blog/the-stories-that-land-always-come-from-somewhere-real/</guid><description>What a film scene can teach us about storytelling in global health, and why AI should support the work, not replace the human part.</description><pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate></item><item><title>FAQs: from content design sin to AI citation strategy</title><link>https://manualmode.xyz/blog/faqs-from-content-design-sin-to-ai-citation-strategy/</link><guid isPermaLink="true">https://manualmode.xyz/blog/faqs-from-content-design-sin-to-ai-citation-strategy/</guid><description>“FAQs were a content design red flag for a decade. AI search has changed the job — and the format we dismissed as lazy might now be your easiest route to getting cited and trusted.”</description><pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate></item><item><title>Why your content isn’t showing up in AI search (and how to fix it)</title><link>https://manualmode.xyz/blog/why-your-content-isnt-showing-up-in-ai-search-and-how-to-fix-it/</link><guid isPermaLink="true">https://manualmode.xyz/blog/why-your-content-isnt-showing-up-in-ai-search-and-how-to-fix-it/</guid><description>The shift from clicks to citations is already here — and the data is stark</description><pubDate>Sun, 11 Jan 2026 00:00:00 GMT</pubDate></item><item><title>Digital ID in the UK: Why Hollywood has already shaped the public’s view</title><link>https://manualmode.xyz/blog/digital-id-in-the-uk-why-hollywood-has-already-shaped-the-publics-view/</link><guid isPermaLink="true">https://manualmode.xyz/blog/digital-id-in-the-uk-why-hollywood-has-already-shaped-the-publics-view/</guid><description>Decades of dystopian film have already written the story of digital ID in the public mind. Why the UK government&apos;s rollout has a trust problem Hollywood created — and what it would take to fix it.</description><pubDate>Sat, 27 Sep 2025 00:00:00 GMT</pubDate></item><item><title>Interest media: discoverability over followership, curiosity over hierarchy</title><link>https://manualmode.xyz/blog/interest-media-discoverability-over-followership-curiosity-over-hierarchy/</link><guid isPermaLink="true">https://manualmode.xyz/blog/interest-media-discoverability-over-followership-curiosity-over-hierarchy/</guid><description>Social platforms no longer reward your network — they reward your topic. What the shift from followership to interest media means for anyone trying to reach an audience.</description><pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate></item><item><title>When safety becomes a loophole</title><link>https://manualmode.xyz/blog/when-safety-becomes-a-loophole/</link><guid isPermaLink="true">https://manualmode.xyz/blog/when-safety-becomes-a-loophole/</guid><description>What Malcolm Gladwell got me thinking about with self-driving cars, street football, and unintended consequences</description><pubDate>Mon, 30 Jun 2025 00:00:00 GMT</pubDate></item><item><title>AI, Beer-Chugging Aliens, and a $2K NBA Ad</title><link>https://manualmode.xyz/blog/ai-beer-chugging-aliens-and-a-2k-nba-ad/</link><guid isPermaLink="true">https://manualmode.xyz/blog/ai-beer-chugging-aliens-and-a-2k-nba-ad/</guid><description>What a chaotic AI-generated TV commercial tells us about where content creation is heading</description><pubDate>Wed, 18 Jun 2025 00:00:00 GMT</pubDate></item><item><title>Building for the visitors who’ll never visit</title><link>https://manualmode.xyz/blog/building-for-the-visitors-wholl-never-visit/</link><guid isPermaLink="true">https://manualmode.xyz/blog/building-for-the-visitors-wholl-never-visit/</guid><description>How AI is quietly rewriting the rules of search — and why that changes everything about how we build websites</description><pubDate>Sun, 11 May 2025 00:00:00 GMT</pubDate></item></channel></rss>