#Design
5 posts
-
Did anyone scan it? QR codes and the journeys we invent
QR codes get added because there is space in the corner, not because anyone needs them. A measurable route is not the same as the route people actually take, and nobody comes back afterwards to ask how many scans there were.
-
Building a HE marketing analytics dashboard in a week with Claude
The analytics setup was there. The time, skills, and budget weren’t. What happens when you build it anyway.
-
What football managers can teach us about AI and the developers who won’t adapt
Every generation of managers who dismissed the last wave got left behind. The same thing is happening right now with AI — and the developers who won’t adapt are already losing ground.
-
Nobody lets the moment land
On the strange experience of shipping something you've spent months on — and moving straight to the next thing without ever acknowledging what you built.
-
Building for the visitors who’ll never visit
How AI is quietly rewriting the rules of search — and why that changes everything about how we build websites